Generally speaking, the basic ecommerce sites is designed to let customers find products, add them to the shopping cart, and proceed to checkout finally. But, in fact, according to ecommerce research with customers buying on websites, most shoppers use their cart as a holding area to collect products they are considering, but are not yet convinced they want or need to buy. The shopping cart is a place for users consider items and make a final decision. As such, the cart need to do more than collect information about products of interest and help to customers in making final decisions and proceeding to checkout. In this post, we show you 4 tips of doing so.

Providing access to a full shopping cart

Providing a page in the checkout displays the full shopping cart that helps shoppers make their buying decisions. Users can use the cart to review their selections, compare items, check details, or qualify for discounts.

Tips for supporting customers in the Ecommerce Shopping Cart

There are many sites only allow shoppers to view the cart in a mini cart view that appears as an overlay or as part of checkout process. In this case, for many shoppers, that approach is fine. However, that is not good for customers who are considering to purchase or make a decision. It makes the decision be more difficult.

Many sites that only offer minimal view of the cart often navigate shoppers directly to the checkout process to purchase, more than providing a page with a view of the products in the shopping cart. 

Tips for supporting customers in the Ecommerce Shopping Cart

The mini cart also removes the step in the shopping process where customers can confirm what products are in the shopping cart and make any selection, edit, deletion. In the process checkout, websites need to focus on purchasing, skip distractions that can keep the customers from making a purchase.

Tips for supporting customers in the Ecommerce Shopping Cart

Listing product details and a clear product image

It is necessary that the shopping cart clearly summarizes the products in it. Including the product images (be large enough to show some details, distinguish items that user may be considering), the product name, attributes (size, color, price,...). Having these details helps customers remember and compare products in the cart. You can see on the shopping cart in magento one page checkout

Tips for supporting customers in the Ecommerce Shopping Cart

Tips for supporting customers in the Ecommerce Shopping Cart

The product image is very necessary to help shoppers who are using the shopping cart to comparison store. The image reflects the customers' selections. If your store shows the item in the wrong color, options causing customers to doubt the selection is correct.

Tips for supporting customers in the Ecommerce Shopping Cart

Linking customers to full product details

It is important that websites provide shoppers with quick access from the shopping cart to the product detail page. Because the users need additional information to purchase, they want to return the product page in order to find information or review product details.

Tips for supporting customers in the Ecommerce Shopping Cart

Easy to remove items and set quantity to zero

This is essential that customers can quickly and easily remove products from the cart. For customers using the shopping cart as a holding area. A easy and quick way to remove products works that users can easily edit the shopping cart and allows them to do so when needed.

Many customers also want to set the quantity to zero and update the shopping cart. Some websites prevent customers from doing this. Thus, your website should allow shoppers to change the quantity as an alternate way to remove a product.

Tips for supporting customers in the Ecommerce Shopping Cart

The shopping cart is one of the most important parts of the ecommerce site that needs to support customers who use this page to make a final purchase decision. Let's comment below to give more your thinking.